Depending on the size of the display, the pop up stand could contain many panels and obviously it is more cost effective to change over only one panel that it is to replace a whole set. For this reason why not design the artwork for one of the pop up stand panel drops to be interchangeable?

So why do we need to design the replaceable panel differently than normal?…..

Due to restrictions in the printing process, it is impossible to guarantee an exact colour match if too much time has elapsed between the original panels being printed and the replacement panel being required.

The problems are down to several factors including:

• Air temperature
• Humidity
• Batch of ink
• Batch of Media
• Calibration fluctuations of printer
• Condition of thermal heads in printer (they are changed every couple of litres of ink)

If many Months or even years have elapsed since originally printing the pop up display, the likelhood of getting an exact panel match or colour an alignment is slim.

If one or more of the stand panels are to be changed then it’s best to make the interchangeable ones distinct from those that surrounding ones so there is nothing critical to match up. Why not design the replaceable panel in a different colour entirely? It sounds odd but actually on a display an informational panel like this is very effective!

For help and advice on designing artwork for banner stands, roller banners and pop up stands, please call or drop Heather an email at heather@printdesigns.com

• they are designed for a moving rather than a captive audience
• they are eye-catching and aesthetically pleasing
• they communicate the essential information in a concise way.

Text

• The frequency and context of use of your banner stands will dictate your message. Keep text to a minimum and use bullet points rather than paragraphs. You can provide leaflets or explanations with more detailed information.
• Be careful in your choice of fonts and text size. Quirky, interesting fonts are not easy to read, whereas simple fonts encourage people to read on. Make sure text size allows for easy reading, and that titles are larger and more noticeable.

Image & colour

• Choose a high quality image that complements the tone and subject of your message.
• Aim for a coherent whole in terms of colour. Keep in line with corporate colours and those used in logos.

Layout

• The layout of your banner design needs to be balanced, with the combination of image and text leading the gaze from beginning to end.
• Place the most important information (logo, key message or slogan) first and aim to have it at about eye-level.
• Don’t overcomplicate or overfill the banner, as you don’t want the visitor’s attention to be distracted away from the important information.

Numerous factors need to be taken into consideration for an exhibition stand design to be a success, and only the professionals are likely to be fully aware of what this entails.

However good your exhibition stand looks when you first purchase it, a poorly thought out design can ruin even the most spectacular of stands- and no business wants to run this risk.

Whether you’re promoting a company product or service, your exhibition stand design should allow you to promote it clearly and successfully, and without confusing those viewing it.

Good exhibition stand designers will also ensure that your graphics are printed in a high quality manner- which again is something which you’re likely to find difficult to do yourself.

When you want to promote your business in the most professional manner possible and give yourself a good chance of success amongst your competitors, there should be no other option than to head to the professionals.

The graphic design team are experts and are eager to discuss any projects clients may have in mind via either telephone or email. Customers can also retrieve a quote from the team regarding any graphic design work on business cards, posters or banner stands by simply emailing the team with the unique specifications required to achieve the printed work.

For those who have print-ready artwork; the image can be simply uploaded and sent to the team along with any exhibition stand purchases by using the Artwork Uploader tool readily available on the Printdesigns website.

When the work has been uploaded and the desired exhibition stand has been chosen; clients can simply buy the design time required to finish their piece by adding time to the online shopping cart along with any other products already purchased. Orders can also be placed by downloading an order form from the ‘how to order’ website section.

Printdesigns offer their design service for just £30 per hour, with a charge of £15 for every half an hour after the initial hours work. Printdesigns also work with environmentally friendly printing products as well as using the highest quality canvas for printing.

In addition to the top quality service and products; Printdesigns have the price promise guarantee that if any customer can find the same quality products for cheaper- Printdesigns will happily beat the quote!

For more information visit the website on www.printdesigns.com

About Print Designs: Print Designs Limited was established in 1999 as a specialist company dealing in wide format digital printing and portable presentation solutions. Over the course of the last ten years, they have grown to become one of the leading companies concerning exhibition stands and bespoke printing services within the UK.