Every participant will always have some queries about an exhibition. You cannot successfully participate in an exhibition without solving these uncertainties. Some of the common questions are:

1)      Which exhibition do I participate in?

2)      Which display stand should I opt for?

3)      Should more importance be given to graphics or text?

4)      How do I use lighting effectively?

Below are the answers to all your queries.

Know the answers

Before participating in an exhibition, every participant should know the motive behind participation. Brands that are launching new products will need to participate in different exhibitions.

Coming to the display stands, there are varieties of display stands available in the market. Banner stands can be used to provide information. Table top display stands can be used to give a demonstration of your product, whereas a brochure stand can be used to simply hold the brochures.

After selecting a proper display stand, see to it that you do not waste it. Utilise your display stand to its fullest. Graphics and text should be used in the appropriate amounts. Too much graphics or too much text can ruin your display. For instance, big pictures look more appealing on pop-up stands. In this case, use a larger picture with one-liners while using pop-up display stands. Similar is the case with lighting. Lighting if not properly used, can not only ruin your display stand, but can also ruin your exhibition premises. You cannot use dull and plain lighting to promote products.

Hiring a professional will not only solve your queries but will give a great amount of success to your participation.

Buying a pop up stand can be a confusing business because frankly from a small picture on a website, many pop up stands look exactly the same as one-another!

Sure there are differences between the materials supplier use to print pop up displays which can make the difference between a good pop up stand and a bad pop up stand but ultimately most suppliers print their graphics in a similar way and even source their hardware (the frames) from the same source.

I am continually amazed by the enormous price differential between identical products from different suppliers and I wonder how the expensive suppliers can charge more?

One technique I have seen used many times is for the expensive supplier to brand the pop up stand with an alternative name so it sounds like something different from one of the other cheaper pop up display stand suppliers on the web!

Today, I noticed that Marler Haley offer a stand called a veloce portable banner display or veloce pop up display stand. When I looked at the detail pictures of the frame I noticed the stand is in fact manufactured by Ultima Displays, one of our own suppliers.

From the pictures on the Marler Hayley website, we can see that the Velcoce pop up stand is the same as our quick fix pop up display which is available on our website for a lower price.

If you are thinking about purchasing a Veloce pop up display why not consider one of our express stands instead. A higher specification framework with fully magnetic fixings and less money too!

For information on our range of pop up stands and pop up displays why not call and speak to one of our team on 01785 224055

Trade shows and exhibitions can be used for both business to business and business to customer marketing of products. Trade shows have a strong appeal. They are very powerful in attracting traders and customers together at one place.

During the recent economic recession, many business firms stayed away from conducting trade exhibitions. This was mainly because of the high costs involved. However with the global economic situation returning to stability, many businesses have realised the importance of trade shows and exhibitions.

Personalised communications:
Trade exhibitions create a platform for potential customers and traders to interact in a more personalised manner. They help in increasing the brand awareness for the product.

Sometimes, certain types of awareness levels can only be generated through trade exhibitions. Other methods may prove to be useless.

Product specific exhibitions:

Exhibitions are specific to the industry they cater to. For instance, a business firm specialising in home interiors will conduct trade shows and activities related to home décor designs, the latest offerings and so on. This is done to ensure that the exhibition attracts the right demographic of people. The idea is that the correct target audience is exposed to the brand’s external communications.

Two way interaction:
Exhibitions allow two way communication between the consumer and the trader. It is an advertising tool which impacts all the five senses of the consumer at once.