Exhibition display stands are the best way of promoting the products and services offered by your business. As people attending trade fairs have limited time, an eye-catching display can help to attract a wider audience to your booth. The positioning of your exhibition display also plays a crucial role. Therefore, you must ensure that your display stand is positioned properly so that it is visible from a considerable distance.

Exhibitions are an economical yet effective way of advertising, and you can reuse your stand at different places such as showrooms, conferences and shops.

These marketing displays are versatile, stylish and the perfect promotional tools for really making your presence felt.

When looking for the best way of promoting your brand, using exhibition stands is very beneficial.

Exhibition stands are a great way of marketing your products and services.

Investing in exhibition stands can be very beneficial

When you invest in exhibition stands, you can rest assured that they will have a positive impact in some way. They can give your exhibition boost a livelier feel and attract those all important visitors.

It goes without saying that you need to make sure that your exhibition is a success, and an effective exhibition stand can help you to achieve this. You should also choose your staff carefully as they are the ones who will be interacting with visitors on behalf of the company.

An exhibition is a place where you can show off the skills of your company and display a range of newly launched products. You can also use these exhibitions for advertising ‘coming soon’ items, and they can really be an extremely cost effective way of giving your business a boost.

Why choose exhibition stands?

Exhibition stands are an excellent way of improving sales, and they bring a sense of liveliness to your exhibition booth. They not only allow you to display your items in a more effective manner but also have the potential to make a lasting impression on visitors.

There are many kinds of exhibition stands that are available on the market, and you don’t simply have to choose the most expensive one. Choose the stand which is best suited to your personal needs.

If you own a smaller company, you will most likely know the struggles you have to go through to promote your products or services, although attending an exhibition can really help.

Pop-up stands are ideal if your business is more small scale, as these stands are cost effective and very versatile.

Give business a boost with a productive exhibition.

Exhibition stands are available in a wide range of options. However, without doubt, pop up stands are one of the most useful and alluring varieties of exhibition stands. You can promote your business in a better manner with the use of pop up stands. They can be used for different purposes such as presentations and trade shows. If you are new in the field of advertising then the following is a short description of the main features of pop up stands.

Portability guaranteed

No one likes to use an advertising tool which is heavy in weight. Portability is a pre-requisite as far as exhibitions and trade shows are concerned. Pop up stands seeks to fulfill this requirement. This means that exhibitors can transport the stands easily from one place to another. To be precise, a single individual can carry the exhibition stand on his/her own. This saves the cost of labour and proves beneficial for exhibitors.

Attractive appearance

Pop up stands are designed in such a way that they can surely attract the attendees. The use of eye-catching graphics and colours creates a favourable impression on customers.

1)      Which exhibition do I participate in?

2)      Which display stand should I opt for?

3)      Should more importance be given to graphics or text?

4)      How do I use lighting effectively?

Below are the answers to all your queries.

Know the answers

Before participating in an exhibition, every participant should know the motive behind participation. Brands that are launching new products will need to participate in different exhibitions.

Coming to the display stands, there are varieties of display stands available in the market. Banner stands can be used to provide information. Table top display stands can be used to give a demonstration of your product, whereas a brochure stand can be used to simply hold the brochures.

After selecting a proper display stand, see to it that you do not waste it. Utilise your display stand to its fullest. Graphics and text should be used in the appropriate amounts. Too much graphics or too much text can ruin your display. For instance, big pictures look more appealing on pop-up stands. In this case, use a larger picture with one-liners while using pop-up display stands. Similar is the case with lighting. Lighting if not properly used, can not only ruin your display stand, but can also ruin your exhibition premises. You cannot use dull and plain lighting to promote products.

Hiring a professional will not only solve your queries but will give a great amount of success to your participation.

Ever thought of combining two or more display stands to give an altogether different look to your exhibition? Participants always think of innovative strategies to stand out from the clutter of brands. Combining display stands and using them innovatively is a rarely used idea. Read on to know how to combine and use these stands effectively.

How to combine two or more display stands

One important factor to consider before combining display stands is that it should not look like a mismatch. The stands should gel with each other. For instance, using banner stands with outdoor display stands can be one of the best combinations. While the sales personnel promote the product to a few people, others can read the information displayed on banner stands.

Similarly, a brochure stand can be combined with desktop display stand. The problem with brochures is no one reads them. Visitors do not usually go and pick up the brochure from the stand. When they are combined with desktop display stands, they can be easily picked up or distributed to visitors for better understanding of your product. This will lead to better sales of product as well as good amount of brochure distribution.

Try to avoid combining two graphical displays or two informative displays stands together. This will lead to confusion and lack of interest in visitors. See to it that you maintain a proper balance of display of product on the stand and information provided. It should not be the case where only information is provided or only displays are made.

Proper lighting will also enhance the look of your display stands. Lighting can help you to focus on the display, offering success to your combination of display stands.

Places for promotion
Companies continuously evolve with new and innovative marketing platforms for their business. Bus stations and shopping centres allow to you to use their premises to promote your product or event for a limited period of time. However, you cannot permanently position a hoarding.

Portable devices
Pop up stands are portable devices to advertise your business. The different kinds of pop-up stands available in the market are oval, flat and custom pop-up stands. Custom pop-up stands can be personalised to suit individual preferences.

Add-on benefits
Besides the fact that they come in innumerable shapes, they also offer other benefits if you select the right product. Some pop-up stands come with lights and other display tools. These add-on features help you in promoting your event in a better way.

While buying a portable pop-up stand, you have to keep in mind a few things.

Price – The price of the pop-up stand will depend on the number of accessories that you get with it. Some companies offer customised graphics while some give attractive lights and written materials along with the pop- up stands.

Material used – Pop up banner stands are manufactured using aluminium or carbon fibre.

When you purchase a pop-up stand, make sure that the product you have purchased gives you good value for money.

Decision to buy or rent

When participating in a trade exhibition, you have to decide whether to buy your own exhibition stand or hire one. The decision to buy or rent an exhibition stand will depend on factors like your marketing budget, your event strategy and your expected return on investment.

Some companies think that renting an exhibition stand is a more economical option than buying one. They may feel this because of the following reasons.

Is it feasible?
As you will be attending a single trade exhibition, you might ponder whether such an expensive banner stand will prove fruitful. You might also have doubts whether the stand that you have purchased will fit with future market trends.

Easy transportation
As transporting and assembling exhibition equipment is difficult, hiring an exhibition stand is more economical for preparing and setting up your exhibition booth.

Affordable
You might also wonder whether renting an exhibition stand rather than buying one will be more cost efficient on the overall marketing budget or the other way round.

Though the above explanations may seem valid, purchasing your own exhibition stand has its own benefits.

Benefits of buying an exhibition stand

Economical
Modular exhibition stands are not as expensive as they are thought to be. Their costs are quite low when compared to hiring exhibition stand contractors. There are a lot of budget options available for modular exhibition stands.

Portability
Companies will generally buy exhibition stands that offer a great amount of portability. This way it becomes easy to fold them and move them into compact kits and cases.