Exhibition tips and advice
Exhibitions are one of the most powerful, versatile and cost-effective tools available. To get the most out of them, you need to understand the unique benefits they offer, both to the exhibitor and the visitor. Consider exhibitions as part of your overall sales and marketing strategy.
Exhibitions, like advertising, direct mail, direct selling and PR, are a strategic weapon in your sales and marketing campaign. They should be used as part of an overall marketing strategy, not in isolation. Only when you have established broad-based objectives should you consider the role exhibitions can play in achieving them.
Consider the specific benefits exhibitions offer. Exhibitions, when used properly, are a powerful, versatile and highly cost-effective sales and marketing medium. To maximise your investment, and make the most of your participation, you need to understand exactly what benefits they offer.
With their carefully focused profiles, and highly targeted audiences, exhibitions allow you to direct your sales and marketing effort accurately and cost-effectively, with minimum wastage.
The Buyer Comes To You
Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable quality time to do so. Many are specifiers and influencers who might otherwise be impossible to identify.
Face To Face Contact
The most persuasive form of selling, and of building customer relationships. Nothing beats the impact of a live presence/demonstration. At an exhibition, buyers can see, taste, touch and try your product for themselves and questions can be asked directly & instantly, overcoming any purchase barriers from the buyer thus a powerful tool no other advertising could tap into.
Fast Market Penetration
You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in 2 days at an exhibition than you might otherwise achieve in months with our mediums.
The buyer feels under no great pressure to buy, while the seller is not intimidated by visiting the buyer on his home territory.
A Powerful Combination
Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side, enabling higher success rate from all.