Formulate Straight Display Stand

Compact and lightweight straight display back wall with stretch fabric graphic
  • Seamless One-Piece Graphic: Full-bleed visuals—no seams, perfect visual alignment (vs. magnetic pop-ups).
  • Ultra-Light and Portable: Lightweight aluminium frame (2.4 m variant is only 5 kg). Packs into a compact carry bag 
  • Rapid, Tool-Free Assembly: Push-fit, numbered aluminium tubing assembles in under 5 minutes; graphic slips over like a sock and zips at the base
  • High-Quality Dye-Sublimation Printing: Vivid, durable prints made in-house; new graphics or replacements available at any time
  • Machine-Washable & Sustainable: Graphics can be machine-washed at 30 °C; the aluminium frame is recyclable
  • Fast UK production—graphics sewn and tested in-house, ready in as little as 2 working days
  • Range of sizes - From 2M wide to 6M wide
£354.00 £295.00

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Formulate Straight Display Stand

The Formulate Straight Display Stand is a sleek, modern solution for showcasing your brand at trade shows, exhibitions, and events. Featuring a lightweight yet durable frame and a vibrant tension fabric graphic, this display stand offers a professional, high-impact presentation that’s quick to assemble and easy to transport. Its straight design provides a clean, unobstructed backdrop, ensuring your message takes centre stage and leaves a lasting impression.


A picture of a Formulate Straight Display printed with a colourful artwork design A picture of a Formulate Straight Display printed with a colourful artwork design

A Simple and Effective Event Backdrop

The Formulate Straight Fabric Display Stand combines simplicity with impact, using a seamless, one-piece stretch fabric graphic that slips over a sturdy tubular aluminium frame.

Available in widths from 2.4m to 6m, it’s the perfect flat backdrop display wall for exhibitions, conferences, retail displays, and any indoor event.

Formulate Straight Displays are designed for speed of assembly and convenience; they can be assembled in just minutes — delivering a clean, professional look with minimal effort.


Seam-Free, Durable Printed Graphics

The Formulate Straight Display Stand is printed on a single piece of fabric, with no visible seams or joins across the display area. The result is a smooth, uninterrupted graphic that looks cleaner and more professional than traditional magnetic pop-up stands, which use multiple panels with visible seams in between.

Unlike rollable panels, our fabric graphics are far more durable. They can be folded for easy transport, washed if needed, and won’t suffer from permanent creases or accidental damage. This makes them a practical, long-lasting solution for repeated events and exhibitions.


A picture of a printed graphic for a Formulate Straight Display that is folded up A picture of a printed graphic for a Formulate Straight Display that is folded up

A picture of the frame for the Formulate Straight Display Stand showing the tubulat metal construction A picture of the frame for the Formulate Straight Display Stand showing the tubulat metal construction

Fast & Simple Assembly — No Tools Required

The Formulate Straight Display Stand is engineered for effortless setup and transport. Its frame is constructed from lightweight tubular aluminium, designed to push-fit together quickly and securely without the need for tools. Each section is numbered and connected by an internal bungee cord, making it easy to identify and assemble in under 5 minutes.

Once the frame is built, simply slide the tension fabric graphic over like a sock and zip it closed at the base to create a smooth, professional finish. The entire system is compact and easy to store, transport, and pack away, making it ideal for exhibitions, retail environments, and promotional events.

 


Lightweight & Travel-Friendly

Weighing just 5.1kg (based on the 2.4m wide variant), the Formulate Straight Display Stand is approximately one-third the weight of a comparable magnetic pop-up system — making it a smart choice for exhibitors on the move.

Both the aluminium frame and tension fabric graphic pack neatly into a single soft-shell carry bag, crafted from durable nylon polyester. With dual handles for easy lifting, the holdall is compact enough to fit in a car boot, be carried by hand, or even taken on public transport like a train.

Whether you're heading to a trade show, conference, or retail activation, this display stand offers maximum impact with minimal hassle.


A picture of the carry bag that the Formulate Straight Display Stand packs inside A picture of the carry bag that the Formulate Straight Display Stand packs inside


Lightweight Frame Construction — Built for Flexibility

The Formulate Straight Display Stand features a 28mm diameter tubular aluminium frame, engineered for strength without the bulk. This lightweight construction makes it easy to lift and reposition the display even after assembly, allowing for quick adjustments to suit your layout or venue.

To help protect the high-quality tension fabric graphic during handling, we include a pair of soft gloves — ideal for preventing fingerprints or accidental marks. And if your graphic does get dirty, no problem: it's machine washable at 30°C, so you can keep your display looking fresh and professional event after event.

Whether you're setting up in a retail space, exhibition hall, or conference venue, this display stand combines durability, portability, and practicality in one sleek solution.


High-Quality Printing — Vivid, Durable & Sustainable

All Formulate Straight Display graphics are produced in-house using the latest digital dye sublimation technology, ensuring exceptional print quality and consistency. This advanced process uses heat and pressure to permanently infuse dye into the fabric, resulting in vibrant colours, sharp detail, and a smooth, matte finish that resists fading over time.

Because the ink becomes part of the fabric itself, your display benefits from long-lasting durability — ideal for repeated use at exhibitions, retail spaces, and promotional events. The tension fabric is also lightweight, crease-resistant, and machine washable, making it both practical and professional.

Need to refresh your messaging or update your branding? We offer replacement graphic covers that fit your existing frame, allowing you to rebrand without replacing the entire system.

And when it’s time to retire an old print, you can recycle it responsibly — our fabric graphics are widely recyclable alongside other textiles, supporting your sustainability goals.


A picture of the printing process used to create fabric graphics for the Formulate Straight Display Stand A picture of the printing process used to create fabric graphics for the Formulate Straight Display Stand

A picture of the graphic for the Formulate Straight Display Stand being sewn A picture of the graphic for the Formulate Straight Display Stand being sewn

Fast UK-Based Production You Can Trust

All Formulate fabric display graphics are expertly printed, sewn, and finished in-house at our UK-based production facility. By managing every stage of the process — from digital printing to final stitching — we’re able to offer rapid turnaround times, with dispatch available in as little as 2 working days.

Our experienced production team takes pride in delivering exceptional quality with every order. Each Formulate Straight Display is fully assembled and tested before it leaves our factory, ensuring your graphics arrive flawless, secure, and ready to impress.

This hands-on approach not only guarantees consistency and reliability, but also allows us to respond quickly to urgent deadlines, last-minute changes, or custom requirements — all while maintaining the highest standards of craftsmanship.

Whether you're preparing for a trade show, retail launch, or corporate event, our UK-based team ensures your display is delivered on time and built to perform.


Key Features of the Formulate Straight Display Stand

  • Quick & Easy Assembly - Designed for speed and simplicity, the push-fit aluminium frame allows you to assemble the display in minutes — no tools required.
  • Seamless One-Piece Graphic - The tension fabric graphic is printed as a single piece, eliminating any visible front seams and ensuring a clean, uninterrupted visual impact.
  • Lightweight & Portable - Made from 28mm tubular aluminium, the frame is exceptionally lightweight and easy to carry — ideal for transport between events.
  • Machine Washable Graphics - Keep your display looking fresh: graphics can be machine washed at 30°C on a gentle spin cycle, then air dried for best results.
  • Multiple Size Options - Available in widths of 2m, 3m, 4m, 5m, and even 6m, giving you flexibility to suit any venue or branding requirement.
  • Push-Fit Frame Assembly - Numbered sections with internal bungee cords make setup intuitive and fast — simply connect and go.
  • Single or Double-Sided Printing - Choose between single-sided for a clean back or double-sided to maximize visibility from all angles.
  • Optional Lighting - Add impact with clip-on LED lights, available separately to enhance your display in dimly lit environments.
  • Soft Nylon Carry Bag Included - Each display comes with a durable, soft-shell carry bag featuring dual handles — perfect for hand transport or fitting into a car boot.

Formulate Straight Display Stand - Technical Information

 

Product Name Formulate Straight Display Stand
Available Widths 2.4 m, 3 m, 4 m, 5 m, 6 m
Height 2,380 mm (approx.)
Assembled Frame Depth 400mm
Support Feet Dimensions 120mm (w) x 400mm (l) x 6mm (h)
Frame Material and Size Anodised aluminium tubular frame - 28mm diameter
Graphic Material Stretch polyester fabric
Print Method Dye-sublimation (CMYK)
Print Resolution 2,440 dpi equivalent
Graphic Finish Zipper closure at base, pillowcase-style slip-over
Printing Options Single-sided or double-sided
Fire Safety Rating DIN_EN_13501 - Is a European standard that is an equivalent to M1
DIN4102B1 – B1 - German standard that is recognised everywhere but France
Weight (approximate including graphic) 2.4 m width: ~9 kg
3 m width: ~10 kg
4 m width: ~12 kg
5 m width: ~14 kg
6 m width: ~16 kg
Assembly Time Approx. 5–10 minutes, tool-free
Assembly Method Push-fit, numbered tubing for easy setup
Washability Machine washable at 30 degrees C. Do not tumble dry
Reusability Graphics can be replaced without replacing the frame
Portability Packs into a supplied padded carry bag
Packaging Size Approx. 800 mm × 350 mm × 300 mm (varies by width)
Sustainability Aluminium frame recyclable, graphics recycleable and replaceable
Accessories Available LED lights, replacement graphics, connectors for joining frames together
Typical Uses Exhibitions, trade shows, media backdrops, retail displays, conferences, photo backdrops
Production Lead Time As little as 2 working days (UK in-house production)
Warranty 5-year manufacturer’s warranty on hardware
More Information
Approximate Weight2.4m - 9kg
3m - 10kg
4m - 12kg
5m - 14kg
6m wide - 16kg
MaterialDisplay polyester fabric
Resolution2440dpi
Fire-resistanceDIN 4102 Class B1
RecyclableAluminium frame can be recycled
WaterproofNot suitable for outdoor use
Scratch-resistanceHigh scratch resistance
Print methodDye-sublimation process
PrintingNo Solvents (VOC's) used in printing process
ColourSilver
Dimensions (HxWxD)2.4M - 2380mm(h) x 2350mm(w) x 400mm(d)
3M - 2380mm(h) x 2950mm(w) x 400mm(d)
4M - 2380mm(h) x 3950mm(w) x 400mm(d)
5M - 2380mm(h) x 4950mm(w) x 400mm(d)
6M - 2380mm(h) x 5950mm(w) x 400mm(d)
Type of DisplayFree Standing
Type of Banner StandFabric display stand

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FAQs

You will find the answers to some common queries below but please just get in touch with other questions. Our offices are open from 9 am-5 pm Monday-Friday and you can reach us by telephone on 01785 818111, online chat or email at [email protected].

 

How to supply and transfer your artwork

Once you have placed an order for a printed product, we will need you to provide us with your artwork so we can start the production. Any artwork you provide must be compatible with the product(s) that you have ordered. You can find instructions in the form of downloadable artwork templates on the relevant product pages of our website.

If you can't provide artwork in the correct size or format then please get in touch. We offer a full in-house design service for all products and we can provide an individual quote based on your needs and requirements. Just email us with your requirements by contacting our team directly at [email protected] or feel free to use our online chat facility for a quick consultation.

You can provide your artwork to us in one of several ways

  • Go to your account, select your order and then upload the file(s) for us to print from
  • Send your artwork as an email attachment to [email protected] (please reference your order ID). There is a max file attachment size of 20 MB.
  • Send a link via email for us to download your artwork from (we recommend www.wetransfer.com). Please reference your order ID and send download links to [email protected]

 

What happens after I have sent my artwork?

Once we receive your artwork file(s), one of our team will manually check to ensure that the size and proportions are correct for the product(s) that you have ordered. Once this is done, we will send you a proof via email.

If we discover an issue with your artwork, we will let you know so you can fix the issue and re-supply the file(s).

We make basic checks to artwork to confirm the sizing and proportions are ok but we can't make detailed checks for spelling mistakes, grammatical errors and resolutions/quality of images that are used within a piece of supplied artwork. That being said, if you have any particular concerns about your artwork and need an opinion on something in particular, please just get in touch and we will be happy to help.

 

How long will my order take to produce?

If you place an order via our website, you can select from one of several delivery options (economy, standard and express). The estimated delivery date for the arrival of your order will be shown next to each option and the associated cost. Please note that delivery dates are based on the estimated transit time for the goods and we cannot offer refunds for bespoke printed products if they arrive later than expected due to a courier delay outside of our control. If you have a 'no fail' delivery date, please get in touch to discuss your requirements before ordering. We can usually arrange for special delivery services like a dedicated van (at an additional cost) if you would rather not rely on a conventional courier delivery.

 

 

Is a signature required on delivery of my order?

Yes, our courier will require a signature for the delivery to confirm the date and time of arrival. Our primary carrier is FedEx although we will sometimes use other providers too.

Normally we will email the tracking information for your order on the evening of the day of dispatch so that you can know to expect the delivery. If you want to check the progress of the delivery you can use this information to track the consignment.

If no one is available to sign for your delivery then the courier will normally leave a card to say that a delivery was attempted and will then take the parcel away. The delivery is normally re-attempted the next working day.

Depending on the courier, the delivery could be re-attempted two or three times before the parcel would eventually be returned to us. If the courier attempts delivery on multiple occasions with no success resulting in the parcel being returned then we can re-dispatch the parcel again for you but will bill the carriage cost to do it.

Sometimes we are asked if the courier can telephone in advance of the delivery being made. Unfortunately, this is not possible because the couriers are not generally provided with mobile telephones. All instructions tend to be relayed to the courier by the depot via a handheld computer terminal that the driver carries.

If you need to receive a delivery on a particular day but are not going to be around to sign for the parcel then the best advice we can give is to write a note explaining that you are expecting a delivery but are not around to receive it. You can request the courier leaves the parcel with no signature or with a neighbour. We would advise that you write the consignment note of the parcel on the letter and sign it.

Ultimately it is down to the driver's discretion whether to leave the parcel and so we cannot accept responsibility for late deliveries if there is no one available to accept the order when the delivery is made.

 

Can you colour match to Pantone references?

The Pantone colour scale is an industry-standard series of reference colours for use in the printing industry.

Pantone or spot colours are normally used by lithographic or screen printers when printing items with a limited number of colours (for example a letterhead, or stationary). Pantone ink is purchased by the printer who then creates a screen or plate specifically for that colour ink.

We use a CMYK (full colour) process of printing rather than a spot colour method. With a CMYK print process, Cyan, Magenta, Yellow and Black are mixed by layering ink on top of each other to create a full-colour image. Sometimes other colours like light cyan and light magenta are also used to improve print quality.

We cannot guarantee to match all Pantone colours because some Pantone’s contain pigments that push the colour outside of the spectrum of colours available with CMYK inks.

An example would be Pantone 021 orange which is a very bright, almost neon colour. It is impossible to get a close match to this colour with CMYK printing because the colour is too bright.

There are many other colours in the Pantone spectrum that are relatively easy to match but also some that are impossible to closely match. Pantone sells a solid to process guide book which is useful because the Pantone colour is shown next to the nearest CMYK colour as two separate colour chips. If you can access a Pantone solid process guide book then you can see at a glance how closely your Pantone colour can be matched with a CMYK printing process.

All artwork supplied should be set as CMYK colour mode, not Pantone spot colour. If you do not have a Pantone solid to-process guidebook and need some advice as to the best CMYK colour value to use in the artwork, please call and we can help.

If you have very precise colour-matching requirements for your artwork then we recommend purchasing a reduced-scale hard copy proof before printing the finished article. The cost is £20 and includes delivery of the proof to a mainland UK address.

 

What resolution does my artwork need to be?

As a rule of thumb, we recommend that artwork resolution should be 150 or greater at full scale for a large format print (anything A2 or larger).

If you are designing your artwork at a reduced scale (say half or quarter size) then the resolution of the artwork needs to be increased proportionally so that when the file is blown up for printing, the quality is high enough to allow for it.

So, if setting your artwork at half size then double the resolution to 300dpi or if setting the artwork at quarter size then quadruple the resolution to 600dpi!

 

What if my image is not big enough for 150dpi output at full size?

When printing images at very large sizes, it is not uncommon for the original file to be unavailable at a large enough size to provide 150dpi output and this does not mean that you cannot use the image! In fact, much smaller images can sometimes be OK for print.

Bear in mind factors that determine if the image is acceptable:-

  1. The viewing distance of the image (how closely it will be examined)
  2. The content of the image itself (does it contain lots of intricate detail or is it a more abstract image).

Most displays have a viewing distance of at least a couple of Metres so a large background image need not contain pin-sharp detail. If the image is abstract or does not contain precise detail then you can ‘get away’ with using a smaller image.

If your image is small then you can up-sample it in an application like Photoshop which increases the image size by splitting the pixels (interpolating) into more pixels. A byproduct of this process is the image can become ‘softer’ and it is therefore a good idea to zoom in on the picture at approximately finished size on screen and then stand back from the display to gain an impression of what the printed result would be like.

If you have concerns about image quality then let us know about it when you submit your artwork and one of our team can take a look for you.

 

 

What types of artwork files can you accept?

We support most ‘industry-standard’ artwork file types. Examples of supported formats include:-

  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Illustrator
  • Quark XPress

We also accept generic artwork formats including:-

  • JPG
  • TIFF
  • EPS
  • PDF
  • BMP
  • PNG

When supplying artwork from the original design package (for example an Adobe Indesign file), it is important to send over all linked images and fonts as well as the Adobe Indesign document itself.

If you are exporting artwork from a design package into a generic format such as PDF then there is generally no need to supply artwork components such as images and fonts separately unless you need us to re-open and edit the file for you.

Most people would typically supply us with the exported generic file rather than the original artwork file and links.

 

 

Available Payment Methods

We accept most common credit cards including Mastercard, Visa and American Express via the payment gateway on our website. We also can accept payments via PayPal.

If you cannot place an order using one of these payment options then please send the details of your order requirements to us via email at [email protected] and we can manually generate an order and send a confirmation to you along with an invoice.

 

Can we set up credit accounts

We can usually set up instant credit accounts for government organisations. Although we can set up credit accounts for private businesses, this is typically done subject to credit checks and sometimes after a trading pattern is established. If you would like to organise a credit account, please send your details and requirements to [email protected] who will be able to help.