Strut Cards

Cost effective free standing display card
  • Digitally printed showcards
  • Minimum order of 20 units
  • Low price
  • Available with optional lamination
  • Flat A4 size - other sizes & bespoke shapes on request
£1.80 £1.50

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Custom Printed Strut Cards

Affordable, free-standing display cards for promoting products, offers and information on counters, desks, shelves and tables.

Strut cards, also known as show cards, counter display cards or POS display cards, provide a simple and cost-effective way to position your printed message directly in front of customers.

Your artwork is digitally printed directly onto rigid 2000-micron grey-centred display board using our full-colour UV printing process. An integrated fold-out support on the reverse enables the card to stand without a separate frame, holder or fixture.

2000-micron display board Rigid grey-centred card with direct-to-board UV printing.
Integrated rear strut Fold-out support allows each card to stand independently.
A5, A4 and A3 sizes Available in both portrait and landscape orientation.
Minimum order: 20 Ideal for retail promotions, events and multi-site campaigns.
Custom printed Lumière cosmetics strut card displayed on a beauty retail counter

What Is a Strut Card?

A strut card consists of rigid display board printed directly with your artwork and fitted with an integrated cardboard support on the reverse.

Opening the support causes the card to lean backwards at a slight angle, creating a stable free-standing display. Its compact footprint makes it ideal for locations where counter or tabletop space is limited but your message still needs to remain clearly visible.

  • Full-colour UV print applied directly to the display board
  • Rigid 2000-micron grey-centred display board
  • Integrated fold-out rear support
  • Lightweight and easy to reposition
  • No separate holder or stand required
Lumière printed strut card shown from the front and reverse

Front and reverse views showing the printed face and integrated support strut.

Close-up of the fold-out support on the reverse of a printed strut card

Close-up of the fold-out support fitted to the reverse.

Integrated Fold-Out Rear Support

The support is manufactured from card and permanently fixed to the reverse of the printed display. A locking tongue holds the support open and helps maintain the correct display angle.

When the strut is folded closed, the complete display becomes relatively flat, making it straightforward to pack, distribute and store between campaigns.

Ready for countertop display: simply open the rear support and secure the locking tongue before positioning the card.

Popular Uses for Printed Strut Cards

Strut cards turn almost any flat surface into useful promotional space and can be moved easily whenever your display requirements change.

Retail Promotions

Promote special offers, new products and seasonal campaigns beside tills, shelves and service counters.

Hospitality

Display menus, seasonal drinks, loyalty schemes and customer information in cafés, bars and restaurants.

Reception Areas

Welcome visitors, advertise services or communicate directions and important information.

Events and Exhibitions

Place promotional messages, QR codes and product information on exhibition tables and registration desks.

Sizes and Finishing Options

Standard strut cards are available in A5, A4 and A3 formats. Bespoke sizes may also be possible where a different format is required.

Choose an unlaminated finish for a natural printed appearance, or add gloss lamination to increase surface sheen, enrich the printed colours and provide additional protection.

  • A5, A4 and A3 sizes
  • Portrait or landscape orientation
  • Bespoke sizes available on request
  • Direct-to-board full-colour UV printing
  • Unlaminated or gloss laminated finish
  • Square-cut edges with a visible grey card core

Please note: gloss lamination is not available when the optional business-card or leaflet pocket is selected.

Close-up comparison of an unlaminated strut card on the left and a gloss laminated strut card on the right

Unlaminated finish shown on the left and gloss lamination on the right.

Printed Lumière strut card with an optional business-card pocket attached to the front

Illustration of a strut card fitted with an optional take-away literature pocket.

Optional Business-Card or Leaflet Pocket

A folded card pocket can be fitted to the front of the display to hold business cards, appointment cards, small leaflets or other printed literature for customers to take away.

Pocket dimensions and positioning can be adjusted to suit the item you intend to display. Please contact us after ordering to confirm the required pocket size and location.

The pocket is manufactured from unlaminated card. For this reason, gloss lamination cannot be selected when a front pocket is required.

The image is an illustrative example. The finished pocket will be manufactured to suit the size and position agreed for your order.

Minimum Quantity and Multiple Artwork Designs

The minimum order quantity is 20 strut cards, with all units normally produced using the same artwork.

You can divide an order between multiple designs where different offers, products, locations or promotional messages are required. Each additional artwork file must be checked, prepared and processed separately before printing.

Additional artwork versions cost £2 + VAT each after the first included design.

For example, an order of 20 strut cards using 20 different designs would include 19 additional artwork versions, resulting in an artwork surcharge of £38 + VAT.

Strut Card or Rigid Desktop Display Sign?

Both products are suitable for counters, desks and tables, but each is intended for a slightly different type of application.

Traditional printed strut card with a folding rear support

Printed Strut Cards

A lightweight and economical choice for temporary indoor promotions, seasonal campaigns and larger-volume requirements.

The folding support causes the panel to lean backwards at a slight angle.

Free Standing Desktop Display Signs

A more rigid and substantial alternative manufactured from Foamex PVC, with removable support feet for a vertical display.

Particularly suitable for longer-term promotions and premium reception, retail and showroom environments.

Feature Printed Strut Card Free Standing Desktop Display Sign
Material 2000-micron grey-centred display board Rigid Foamex PVC
Printing method Full-colour UV print directly onto the board Full-colour print directly onto rigid Foamex
Support Integrated folding rear strut Two removable push-fit support feet
Display angle Leans backwards slightly Stands vertically upright
Typical use Short-term and economical promotions Longer-term and premium displays
Minimum quantity 20 units 10 units

Looking for a more rigid display that stands perfectly upright? View our free standing desktop display signs .

Portrait or Landscape Orientation

Printed strut cards can be produced in either portrait or landscape orientation, allowing you to choose the format that best suits your artwork, message and available display space.

Portrait cards work particularly well for promotional posters, product imagery and designs with a vertical layout. Landscape cards are ideal for wider messages, menus, price lists, directional information and graphics designed to be viewed horizontally.

Both orientations are available in A5, A4 and A3 sizes. Simply prepare your artwork using the template that matches your selected size and orientation.

  • A5 portrait or landscape
  • A4 portrait or landscape
  • A3 portrait or landscape
  • Correct bleed, trim and safe-area guides included
  • Templates available from the Downloads tab

Artwork template pack

The strut_card_artwork_templates ZIP file contains six individual artwork templates:

  • A5 Portrait
  • A5 Landscape
  • A4 Portrait
  • A4 Landscape
  • A3 Portrait
  • A3 Landscape

Download the ZIP file from the Downloads tab, open the folder and select the template that matches the size and orientation you intend to order.

How to Order Printed Strut Cards

Choose your required size, orientation, finish and quantity from the available product options. The minimum order quantity is 20 units.

1

Choose Your Specification

Select A5, A4 or A3, choose portrait or landscape orientation, select your finish and enter the required quantity.

2

Download the Template Pack

Download strut_card_artwork_templates from the Downloads tab and select the relevant size and orientation.

3

Supply Your Artwork

Upload your print-ready artwork when ordering or send it afterwards, quoting your Printdesigns order number.

Frequently Asked Questions

What is a strut card?

A strut card is a rigid printed display with a fold-out support attached to the reverse. It is designed to stand on counters, desks, shelves and tables without requiring a separate frame or holder.

What material are your strut cards made from?

Our strut cards are produced from rigid 2000-micron grey-centred display board.

How are the strut cards printed?

Artwork is printed directly onto the display board using our full-colour UV printing process. We do not print onto a separate sheet of paper and mount it to the card.

What sizes are available?

Standard sizes include A5, A4 and A3. Each size is available in either portrait or landscape orientation. Bespoke sizes may also be possible depending on your requirements.

Can strut cards be produced in landscape orientation?

Yes. A5, A4 and A3 strut cards can all be produced in either portrait or landscape orientation. Use the relevant template from the downloadable artwork pack when preparing your design.

What is included in the artwork template ZIP file?

The strut_card_artwork_templates ZIP file contains six templates: portrait and landscape versions for A5, A4 and A3. Each template includes the correct finished size, bleed and safe-area guidance.

What is the minimum order quantity?

The minimum order quantity is 20 printed strut cards.

Can I order multiple artwork designs?

Yes. Each additional artwork version after the first is charged at £2 + VAT to cover the additional checking and production setup required.

Can strut cards be gloss laminated?

Yes. You can choose an unlaminated or gloss laminated finish. Gloss lamination increases surface sheen, enhances the printed colours and provides additional protection.

Can I combine gloss lamination with a front pocket?

No. Gloss lamination is not available when the optional business-card or leaflet pocket is selected.

What can the optional front pocket hold?

The pocket can be manufactured to hold business cards, appointment cards, small leaflets or other lightweight printed inserts. Please contact us to agree the required size and position.

Are strut cards suitable for outdoor use?

No. Strut cards are lightweight card-based displays intended for use in dry indoor environments.

Where can I download the artwork templates?

Download the strut_card_artwork_templates ZIP file from the Downloads tab on this product page. It contains portrait and landscape templates for A5, A4 and A3.

Should I choose a strut card or a Foamex desktop sign?

Choose a strut card when you need an economical and lightweight display for a short-term indoor promotion. Choose a free standing desktop display sign when you require a more rigid display that stands vertically and is better suited to longer-term use.

Need Help With Your Strut Card Order?

Our team can help you choose the most suitable size, orientation and finish, advise on multiple artwork versions or discuss a bespoke pocket or display size.

Please contact us before ordering if you require an unusual size, a custom front pocket or help deciding between strut cards and rigid Foamex desktop display signs.

More Information
RecyclableCardboard
WaterproofThis product is not resistant to moisture or water
Print methodUV Printing
PrintingNo Solvents (VOC's) used in printing process
ColourFull colour CMYK digital print
Dimensions (HxWxD)A5, A4 and A3 standard sizes. Custom sizes and shapes are available on request

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Any questions? Please just contact a member of our friendly team who will be happy to provide obligation-free advice and support

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